I've tried to steer somewhat clear (forgive the pun) of the NiceWay Code since its launch on Monday ... it's not a campaign that the City Council is directly involved in.
But, as someone who is a daily cyclist myself, I can't not comment on the pictured bus poster that is currently on the streets of Edinburgh.
Personally, I do not like its messaging at all.
Just to be clear - there are some aspects of the NiceWay Code I do like ... if nothing else, it has most certainly got a vigorous debate going about road safety issues. And re-inforcing messages about visibility; sight-lines; leaving adequate space; and even being respectful of each other; are fine with me ... mind you, these are, of course, all in the Highway Code already ;-)
And - I do know that no amount of 'niceness' will have the same positive impact on the uptake of cycling that more, and better, infrastructure would lead to - and/or - the same impact on safety as the proper enforcement of (or reduction in) existing speed limits would make.
So, I do fully appreciate that many may take a different view on the 'overall' nicewaycode campaign, and its worth;
- but on the specifics of this one bus poster ...
... to the very best of my knowledge, it simply is not illegal to 'undertake' vehicles on a bike - and I am NOT equating what's legal with what's safe.
Every working day of my life I 'undertake' vehicles - cars, taxis, vans, buses and occasionally lorries. On every occasion I do so; I do it legally; I try and do it as safely as I can; and I do it VERY, VERY carefully.
My journey to, and from, work would take a considerably longer time to complete if I didn't do so - and I'm just not keen on being advised that, NOPE, I shouldn't undertake a bus?? And that - if I must - I can overtake it ... frankly, overtaking any vehicle - into an oncoming traffic lane - can be JUST as dangerous as irresponsibly undertaking a vehicle.
Now, I'm no marketing expert ... all references to Incredinburgh in the comments section will be automatically deleted :-(
... but surely it's not too late to make some adjustment (or even selective deletion?) to the pre-booked advertising space and/or any ongoing message development for the campaign??
That would be nice.